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Profiling and Classification using Statistical Methods
PDE and Applied Math Seminar| Speaker: | Kyung Sin, Genentech |
| Location: | 1147 MSB |
| Start time: | Thu, Dec 4 2008, 11:00AM |
In this talk I will describe statistical tools used in industry to profile and classify data. I work at Genentech as a Marketing Analytics Manager focusing on evaluating promotional effectiveness, ROI, data mining, and marketing science.