Mathematics Colloquia and Seminars
Profiling and Classification using Statistical MethodsPDE and Applied Math Seminar
|Speaker:||Kyung Sin, Genentech|
|Start time:||Thu, Dec 4 2008, 11:00AM|
In this talk I will describe statistical tools used in industry to profile and classify data. I work at Genentech as a Marketing Analytics Manager focusing on evaluating promotional effectiveness, ROI, data mining, and marketing science.