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Profiling and Classification using Statistical Methods

PDE and Applied Math Seminar

Speaker: Kyung Sin, Genentech
Location: 1147 MSB
Start time: Thu, Dec 4 2008, 11:00AM

In this talk I will describe statistical tools used in industry to profile and classify data. I work at Genentech as a Marketing Analytics Manager focusing on evaluating promotional effectiveness, ROI, data mining, and marketing science.